Gjensidige approached us with the idea of making an app for people in the process of learning to drive that would enable and encourage them to register their driving sessions. The idea behind, is that the more practicing you do, the better a driver you become, and hopefully more unlikely to be involved in an accident. The carrot for registering the practice runs, is rebated car insurance -when having reached the goal of 2000 kilometers.
Since the majority of potential app users are thought to be in their teens, we wanted to make a playful, yet intuitive design lending graphical elements from Gjensidige’s existing graphical profile. The result is a refreshing little app with nifty motion graphics. To encourage practicing we added achievements and geographical references to certain covered distances. And if you are wondering, the driving companion (parent, sibling, driving teacher) has to sign off a driving session to make it count.
Happy driving! Practice makes perfect.
Work by Agens: Strategy, Consulting, Concept, Design, Motion Design, App development