After running an ad based model serving content for free, media companies have been struggling to charge for content. Solving this challenge is becoming the Holy Grail of publishing – in order to survive in the long run.
As most media companies would know by experience, it is incredibly hard to charge for content if you already have a free web alternative to offer. As paper circulation is on a steady decline, it is of great importance to create new revenue streams – not based on giving content away for free.
We had something that worked, but it wasn’t good enough.
VG+ 1.0 was released prior to Christmas 2010 – as an iPad only app. It was awarded the world’s best newspaper app at the WAN IFRA conference in 2011. However, the product had a few shortcomings. It was generic-looking and had far too few subscribers. In order to become profitable, we decided to reboot the concept.
“VG+ represents the 5.0 of digital newspapers. It is sleek, easy to navigate, visual and complete … I think that the experience is very intuitive and is much more elegant than the print edition of the newspaper”
Mario Garcia, WAN IFRA Conference
The immersive reading experience.
Beautiful articles. Snappy presentation. Dead-easy navigation. VG+ 2.0 is even simpler to use than its predecessor- and its looks have been given a massive overhaul. Images and video play a major role in giving you more visual stories than ever.
The context sensitive app.
Beautiful articles for laid back reading on tablet. Quick mobile updates on the bus. VG+ 2.0 is context-aware, meaning that it is designed for dual-purpose news reading. Either way, it gives the same, pleasant user experience.
The auto-updating app.
No refresh button. VG+ 2.0 itself automatically throughout the day as the stories are published. The daily VG+ edition lives and grows organically as new stuff happens around the world.
Do you need something to read on your way to work? Full Newsstand integration ensures that your latest issue is instantly ready for the breakfast table, the bus or the couch without you having to do anything but pick up your device.
Small and lean.
VG+ is not a mammoth-sized download. In fact, an edition only takes up about 30 megabytes in total. Which means that you don’t have to wait forever in order to start consuming the news. No matter the connection.
A stunning increase in digital circulation.
Since the launch of VG+ 2.0, the magazine has had a nothing but astonishing growth – way beyond even the most optimistic expectations. The increase in subscribers throughout 2013 amounts to an amazing 226 %. As of today, VG+ has risen to become Norway’s 8th largest newspaper in terms of paying subscribers – even though it only exists digitally. During 2013, VG+ went past Nationen, Klassekampen, Vårt Land, Drammens Tidende and Fædrelandsvennen. And the growth just continues.
The VG+ 2.0 platform lets us make immersive, beautifully laid out content on several platforms at once. And it makes us do it really fast. Best of all: The user experience is fantastic.
Espen Olsen Langfeldt, Editor-In-Chief, VG+